Module 1: Advanced Entrepreneurial Mindset and Strategy

• Objective: Develop a strategic entrepreneurial mindset that focuses on innovation, resilience, and strategic thinking to tackle complex business challenges.
• Things to teach:
  1. Differences between corporate and entrepreneurial environments.
  2. Key entrepreneurial traits: risk-taking, innovation, resilience.
  3. Overview of the startup ecosystem.
• Activities:
  1. Self-assessment: Identify entrepreneurial strengths and weaknesses.
  2. Group discussion: How does entrepreneurship differ from corporate life?
  3. Case study: Successful corporate-to-entrepreneur transition stories.

Module 2: Advanced Market Research and Disruptive Opportunities

• Objective: Explore market disruption, identify emerging trends, and conduct advanced market research to find high-potential opportunities.
• Things to teach:
  1. Identifying and analysing disruptive market forces
  2. Using advanced data analytics tools for market research
  3. Exploring new markets (international expansion, digital economies, etc.)
  4. Identifying underserved markets and niches
  5. Analysing market shifts and consumer behaviour with AI and big data
• Activities:
  1. Brainstorming session: Generate 5 business ideas based on industry knowledge.
  2. Group discussion on expected problem on individual ideas and solution brainstorming
  3. SWOT analysis: Evaluate a chosen idea using this framework.

Module 3: Market Validation and Customer Discovery

• Objective: Understanding the customer mindset, his need and preparing to approach him
• Things to teach:
  1. Customer discovery process.
  2. Developing customer personas.
  3. Minimum viable product (MVP) concept.
• Activities:
  1. Create customer personas for the target market.
  2. Interview potential customers to gather insights.
  3. Develop an MVP for the chosen business idea.

Module 4: Business Models and Value Proposition

• Objective: Develop understanding of the concept of business model, define what is a value proposition, developing an understanding of position of product. Learn to translate business idea into actionable models
• Things to teach:
  1. Business Model Canvas framework.
  2. Creating and testing value propositions.
  3. Revenue Model and Profit and Loss strategies
• Activities:
  1. Build a Business Model Canvas for your idea.
  2. Write a value proposition statement.
  3. Group critique: Present and receive feedback on value propositions.

Module 5: Finance and Funding

• Objective: Learn the basics of business finance and explore funding options for startups.
• Things to teach:
  1. Bootstrapping vs. seeking investment
  2. Sources of funding (angel investors, venture capital, loans, crowdfunding)
  3. How to pitch to investors and create a compelling pitch deck
• Activities:
  1. Create a basic financial projection for your business
  2. Research funding options and decide which is the best fit for your startup
  3. Develop a pitch deck and present it to peers

Module 6: Marketing and Branding

• Objective: Build a marketing strategy that effectively reaches your target audience and develops your brand.
• Things to teach:
  1. Basics of branding: Logo, messaging, and identity
  2. Developing a marketing strategy (online and offline)
  3. Social media marketing, SEO, and content marketing
  4. Customer acquisition strategies
  5. What place do the 4Ps of marketing hold in today’s world
• Activities:
  1. Design a basic brand identity (logo, color scheme, slogan)
  2. Create a simple marketing plan for launching your business
  3. Develop a social media strategy and content calendar for one month

Module 7: Operations and Scaling

• Objective: Learn how to create efficient operations and scale your business sustainably.
• Things to teach:
  1. Setting up business operations (supply chain, logistics, etc.)
  2. Hiring and managing a team
  3. Operational efficiencies and workflow optimization
  4. Scaling strategies: Growth hacking, expanding markets, automation
• Activities:
1. Create a basic operational plan for your business
2. Develop a hiring plan for when your business grows
3. Identify key processes that could be automated in your business

Module 8: Final Capstone Project

Complete a detailed business plan covering all aspects of your future startup (business model, financials, marketing, etc.) and present the plan to a panel of mentors or instructors for final feedback and guidance.